WordPress & SEO Project Manager
A WordPress SEO specialist helping businesses fix, optimize, and grow their websites with a clean, data-driven approach.
Wellington Duarte
Hello! I’m an SEO professional and web designer and, Project Manager with over 10 years of experience, born in Brazil, working for different businesses across the world.
Throughout my career, I have collaborated with various businesses, including startups, small and medium-sized companies, and large corporations.
Most WordPress sites lose visibility because of small, overlooked details: broken links, slow pages, messy structure, or content that doesn’t speak to the right audience.
That’s where I come in. I combine SEO expertise with WordPress technical knowledge to uncover what’s holding your site back and turn it into measurable growth.
Services
What I Can Help You With
How I work
Every project starts with understanding your goals, not just your website.
I don’t follow a one-size-fits-all formula. Instead, I combine technical analysis, creative strategy, and project management to deliver results that last.
Here’s what working with me looks like:
1. Discovery & Planning
We define your goals, identify what’s working (and what’s not), and create a timeline with realistic milestones.
2. Execution & Optimisation
I manage the process, from SEO implementation to web design coordination — keeping communication open and priorities clear.
3. Review & Maintenance
Once your site is live or your SEO campaign is running, I monitor performance, provide insights, and take care of technical maintenance if needed.
No unnecessary meetings, no confusing reports — just clarity, structure, and accountability.
Manual Website Audits
Every project starts with a manual SEO audit. I use professional tools to extract data, but I also look at your website as a user would: checking structure, text clarity, loading speed, keyword distribution, backlinks, and user experience.
A detailed audit helps you identify:
Errors: Fixing issues that affect your organic ranking.
Opportunities: Finding ways to improve visibility with better content and structure.
Keyword Research
Good SEO starts with understanding what your audience is actually searching for. It’s not about using as many keywords as possible. It’s about choosing the ones that convert.
For example, “web design” is a broad keyword with multiple meanings. But “web design companies” has a clearer intent. The more specific the keyword, the more likely it attracts qualified traffic.
It’s also essential to understand keyword difficulty. Sometimes, highly competitive keywords aren’t worth the effort. A smart strategy targets realistic goals that deliver faster and better results.
That’s why detailed keyword research is the foundation of my process.
Technical SEO
Technical SEO is part of every audit. I check how your site was built, focusing on:
Loading speed and performance
Mobile responsiveness
Indexing and crawlability
Schema markup
Search Console setup
A well-structured site helps both users and search engines find what they need quickly. It improves rankings, visibility, and user experience.
Page Content Optimisation
Not long ago, repeating keywords across a page helped websites rank higher. That time is gone. Today, Google rewards pages that provide useful, human-centred content.
Google’s latest updates focus on E–E-A-T — Experience, Expertise, Authority, and Trustworthiness. This means your content should sound natural, be well-written, and genuinely help the user.
Content optimisation includes:
Rewriting and structuring copy
Improving meta titles and descriptions
Adding alt text for images
Strengthening internal links
Well-optimised pages don’t need to be long. They just need to be relevant. Quality always wins over quantity.
Web Design Project Management
Designing a website is more than just visuals, it’s about managing a process. From planning to final delivery, I coordinate every stage to make sure your project runs smoothly, stays on schedule, and meets your goals.
I work closely with clients, designers, and developers to ensure communication is clear and deadlines are met. Whether you’re building a small business website or a complex platform, I keep everything organized.
A well-managed web design project means:
Clear milestones and realistic deadlines
Regular updates and transparent communication
Attention to both design and SEO performance
SEO Project Management
SEO is not a one-time task, it’s an ongoing process that needs direction. I manage SEO projects from start to finish, ensuring every action supports your strategy and produces measurable results.
That means tracking progress, coordinating tasks across teams, and adjusting based on data, not guesses.
My SEO project management covers:
Planning and execution of SEO campaigns
Performance tracking and monthly reports
Team coordination and workflow optimisation
The goal is simple: to make SEO a structured, predictable process that actually delivers growth.
WordPress Maintenance and Fixes
A WordPress website needs regular attention to stay secure, fast, and reliable. I provide ongoing maintenance and support to keep your site performing at its best.
Whether it’s updating plugins, fixing bugs, or cleaning up broken links, I handle the technical details so you can focus on your business.
WordPress maintenance includes:
Plugin and theme updates
Speed and performance optimisation
Security checks and backups
Fixing layout or functionality issues
Keeping your site healthy means fewer problems, and better results.
Testimonials
With over 10 years of experience, I’ve helped businesses of all sizes improve visibility, site performance, and lead generation.
Get In Touch
Let’s Optimise Your WordPress Site for Real Results
Whether you need a full SEO audit or just help fixing your site’s performance, I’ll identify what matters most and get it done efficiently.
✉ info(at)sjswebdesign.co.uk